Press

 

 FOR IMMEDIATE RELEASE

 

Canadian Brand StayBack® Tees Up Sports Celebrity Following For Its Original Performance Hat

 

As an official sponsor of the recent Joe Carter Classic in Toronto, StayBack® scored multiple notable personalities as fans for its world-first hats with patented technology

 

Toronto, CANADA - JUNE 28, 2017 — It was an above-par day for a new Canadian brand, StayBack®—the original performance hat™—at the mid-June celebrity-studded Joe Carter Classic in Toronto. Scores of sports stars were introduced to the revolutionary product, and wowed by its patented-technology fitting system which allows a brimmed hat to be worn without compromise, while enjoying active-living pursuits.

 

MLB, NBA, NFL and NHL players were among the notable personalities who queued at the StayBack® display to listen attentively, in awe of the Canadian entrepreneurial product development. The words most often overheard in response to learning about the hat’s stay-on patented-tech feature were “genius” and “brilliant”.  Many left the StayBack® booth wearing their fashionable hats, and have since been seen wearing one of the five unisex styles that were showcased. 

 

The list of celebrity fans for StayBack® is now relatively extensive given this is a new Canadian brand.

 

The Breeze - natural straw, wide-brimmed - CAD$115

Mike Krushelnyski, former NHL player; Jim McMahon, former NFL player; Kelly Sheehan, LPGA pro. 

 

The Fairway - white straw fedora - CAD$115

Dwayne De Rosario, former MLS player; Ozzie Smith, former MLB player.

 

The Jazz  - dark grey plaid, stingy brim - CAD$85

Victor Green, former NFL player; Adam Henrique, current NHL player; John Starks, former NBA player.

 

The Marshall  - raised teardrop crown, medium brim - CAD$115

David Chilton, the Wealthy Barber; Barry Larkin, former MLB player; Gary Leeman, former NHL player; Cliff Levingston, former NBA player; Derek Lowe, former MLB player.

 

The Venture - classic adventure style, medium brim - CAD$80

Joe Carter, former MLB player, world series champion; Dr. J (Julius Erving), former NBA player; Cito Gaston, former MLB player and General Manager, Toronto Blue Jays; Thurman Thomas, former NFL player.

 

Refer to images of sports stars included, as attached.

Top Row - Left to Right: Derek Lowe (Marshall style); Adam Henrique (Jazz style); Dr. J. (Venture style)

Bottom Row - Left to Right: Cito Gaston (Venture style); Joe Carter (Venture style); Jim McMahon (Breeze style); Ozzie Smith (Fairway style)

 
Other notable personalities who received StayBack® hats at the Joe Carter Classic were: Damon Allen; Jose Bautista; Rod Black; Kurt Browning; Roger Clemens; Josh Donaldson; Doug Gilmour; Nazem Kadri; Kenny Lofton; Hazel Mae; Dan Marino; Dion Phaneuf; Sterling Sharpe; Tara Slone; Trish Stratus; and Chris Tucker.

 

Since its launch in mid-May 2017, StayBack® has been selling five styles at seven Sporting Life stores across Canada, as well as online at sportinglife.ca. The company has just added Bradford Greenhouses (Barrie, Ontario) and Apple Saddlery (Ottawa, Ontario) to its retailer lineup. 

 

StayBack® will be releasing new designs in felt for Fall/Winter 2017. Expect versatile neutral colours for fashion-forward styles, with a Western hat in the mix. 

 

About StayBack®—the original performance hat

Canadian entrepreneurs, Ann-Marie Duwyn-Zylstra and Michael Belcourt have revolutionized the brimmed hat, creating a new category in headwear, with the launch of StayBack®—the original performance hat™ 

 

The innovative “stay-back” feature of each high-quality StayBack® hat is a game-changer. It satisfies a long-existing need by offering a whole new fashionable wardrobe option to the consumer who enjoys being active outdoors and who recognizes the obvious and increasingly-important sun-protection benefit of a brimmed hat.

 

Ergonomically-designed, the patented adjustable fitting system inside each hat provides a comfortable and secure fit, without the distraction or discomfort of a chin strap. Not even hurricane-speed winds of 160 miles per hour are a match for the StayBack® technology, where other headwear brands would, quite literally, be blown away. Effectively, StayBack® is changing how and where people wear hats.

 

Visit www.staybackhats.com for more about the brand and ongoing updates. Follow @stayback_hats on Instagram and @staybackhats on Twitter. 

 

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Media: for more information about StayBack®—the original performance hat™, to set up an interview with the brand founders, or to request images, borrow samples for editorial consideration and photo shoots, please contact:

Candice Best, BEST PR Co., candice@bestprco.com or 1.416.525.1332

FOR IMMEDIATE RELEASE

Canadian Company StayBack® Designs A World-first in Headwear: 

The Original Performance Hat

 

Sporting Life is the exclusive retailer to launch the fashion-forward brand, set to change how and where people wear brimmed hats, with patented technology

 

Toronto, CANADA - MAY 17, 2017 — Canadian entrepreneurs revolutionize the brimmed hat, creating a new category in headwear, with the launch of StayBack®—the original performance hat™. Sporting Life is the exclusive first retailer of the innovative new brand.

 

Satisfying a long-existing need, and due to its patented technology, the StayBack® fashion-forward brimmed hat designs are a world-first. Resistant to high winds, the “original performance hat™” allows enjoyment of physical activity without having to “hold on to your hat”—effectively changing how and where people wear hats.

 

The innovative “stay-back” feature of each high-quality StayBack® hat is a game-changer, offering a whole new fashionable wardrobe option to the consumer who enjoys being active outdoors and who recognizes the obvious and increasingly-important sun-protection benefit of a brimmed hat.

 

Everyone from boating and cruise enthusiasts, to golfers, nature hikers, music-festival travellers and dock-side-relaxation lovers will appreciate being able to wear a fashionable StayBack® hat, even in the windiest of conditions. Ergonomically-designed, the patented adjustable fitting system inside each hat provides a comfortable and secure fit, without the distraction or discomfort of a chin strap. Not even hurricane-speed winds of 160 miles per hour are a match for the StayBack® technology, where other headwear brands would, quite literally, be blown away.

 

Five designs as part of the StayBack® Classic Collection—fedoras, outback- and large floppy-sunhat styles among them—are now available at six Sporting Life locations across Canada. The currently-available unisex styles are priced from $80 to $115 (Canadian dollars), and come in two sizes—small/medium and large/extra-large.

 

“The idea for StayBack was originally born when my children were young and their hats would never stay secure when they were playing outdoors,” said Ann-Marie Duwyn-Zylstra, developer and founder of StayBack®. “Once I created a solution that not only functioned extremely well, but didn’t compromise on fashion, I knew it would satisfy an immediate need for adults who loved outdoor activities. Thanks to an early investor and my business partner Michael Belcourt, bringing his significant retail and fashion-industry experience as previous CEO of Polo Ralph Lauren Canada, we are now able to launch this world-first performance hat with patented technology”

 

“We are thrilled to be the first retailer to offer the revolutionary StayBack hats, and just in time for a busy summer of outdoor living,” noted Taylor Yeates, Menswear Sportswear and Athletic-wear Buyer, Sporting Life. “Our customer is savvy, typically very active, and has a high standard for functionality and yet is not willing to compromise on fashion; StayBack checks all the boxes for the Sporting Life.” 

 

The “original performance hat™” styles from the StayBack® Classic Collection now available at Sporting Life include: Venture $80 (in two colourways); Jazz $85;  Breeze $100; Fairway $115; and Marshall $115. All hats are unisex. Refer to photos attached.

 

The six Sporting Life locations currently offering StayBack®—the original performance hat include: 2665 Yonge Street in Toronto, Sherway Gardens in Etobicoke, Markville Mall in Markham, Hillcrest Mall in Richmond Hill, Lansdowne Park in Ottawa, and Southcentre Mall in Calgary. Online availability at sportinglife.ca will begin by June 1, 2017.

 

StayBack® will be releasing new designs, including a Premium Collection, for Fall/Winter 2017. Visit www.staybackhats.com for more information and brand updates. Follow @stayback_hats on Instagram and @staybackhats on Twitter. #theoriginalperformancehat 

 

Images

    

  

Top Row - Left to Right

StayBack® FAIRWAY White Toyo Straw - $115

StayBack® BREEZE Natural Straw - $100

StayBack® MARSHALL Brown Straw - $115

 

Bottom Row - Left to Right

StayBack® VENTURE Buff - $80

StayBack® VENTURE Olive - $80

StayBack® JAZZ Grey - $85

 

 

 

Video Links 

Refer to video links below for a how-to on StayBack®—the original performance hat™ ; and to see it put to the test in both a leaf-blower exercise (160 miles per hour), as well as during Parkour—the sport of moving rapidly through an an urban environment, negotiating obstacles by running, jumping, and climbing. 

How to use StayBack: https://www.youtube.com/watch?v=ZKeLDTT2Eiw

Leaf-blower test: https://www.youtube.com/watch?v=CKeQl-_YCds

Parkour test: https://www.youtube.com/watch?v=EeG9m-Yl7ag

 

About Sporting Life

The Sporting Life is invigorating, fun, and satisfying; its ski, après ski and everything in between.  It is beach time with the kids or spin class at the club. From perfecting your swing to getting back on the old bike, the Sporting Life is hiking the trails of Algonquin or lounging on a boat in the Andaman Sea. The Sporting Life is the good life, and our customers are living it!

 

Sporting Life is a place where our customers can find the best, quality, brand name fashion and sports equipment that supports the active and energetic lifestyle that our customers live and love.

 

Sporting Life opened in 1979 with the belief that we could offer quality products and well-known brands that enhance our customer’s active lifestyle. Sporting Life has experienced consistent growth over the years, which can be attributed to innovation and excellent customer service, becoming a respected retailer who is known for top-of-the-line sports equipment and fashion.

 

Visit sportinglife.ca | Follow @sportinglifecan on Instagram and Twitter.

 

 

Media: for more information about StayBack®—the original performance hat™, to set up an interview with the brand founders, to request a line sheet and images, or to for StayBack® loans for editorial consideration and photo shoots, please contact: Candice Best, BEST PR Co., candice@bestprco.com or 1.416.525.1332